About Pure Services
Nearly Two Decades of Digital Excellence in Newcastle
Since 2008, we have been the quiet force behind some of Newcastle’s most successful digital presences. Originally founded as Yakahaka and evolving into Pure Services and Rooweb in 2012, we have spent over 15 years bridging the gap between technical complexity and beautiful design.
Our Story: Local Roots, Global Standards
We aren’t just another web agency. We are a 100% local team dedicated to supporting the businesses that make the Newcastle and Hunter Region a great place to live. Our journey began nearly 20 years ago, and since then, we have evolved from a computer accessory and networking store into a full-service digital partner.
Led by Mathew Callaghan, a seasoned web designer and computer technician with over a decade of experience, we pride ourselves on offering a “one-on-one” personalised service that larger firms often overlook.
Where Tech Meets Art
At Pure Services, we believe a great website is nothing without a strong visual identity. We operate in two distinct but overlapping worlds:
- The Technical: We specialise in managed website hosting on high-quality Australian-based servers, ensuring your site is fast, secure, and performant. From custom WordPress themes to high-traffic e-commerce platforms, we build digital homes that are technically robust and easy to manage.
- The Creative: Through our creative arm, Rooweb, we provide original vector graphics, stock illustrations, and bespoke branding. Our work ranges from refining established logos to creating large-scale signage and custom instruction manuals
Supporting the Newcastle Community
Our commitment to our region is best reflected in the Pure Services Newcastle Business Directory. This platform is exclusively for businesses physically based in our region, providing a comprehensive resource for locals to find trusted service providers, from roofers and electricians to boutique florists and healthcare professionals.
Proven Results Across Diverse Industries
We have successfully partnered with a wide range of clients to solve complex digital challenges:
- High-Performance E-commerce: We have developed and managed online stores capable of handling high-volume traffic, including peaks of 600 orders per day.
- Technical Problem Solving: We are the team people call for high-stakes technical recovery, such as restoring and securing compromised servers when internal teams hit a wall.
- Community & Education: We take pride in developing accessible, informational websites for local educational programs and regional community associations.
- Personalised Empowerment: We don’t just build and leave, we provide individual support and ongoing advice to ensure you feel confident managing your own digital presence.
Why Choose Us?
- Total Ownership: When we develop a custom site for you, you own what you create, no perpetual fees or platform lock-ins.
- Versatility: From single-page “basic presence” sites to complex web applications, we tailor our solutions to your specific budget and goals.
- Technical Range: Beyond the web, our expertise includes computer and mobile repairs, ensuring your hardware is as reliable as your software.
As our clients often tell us, we provide “fantastic and efficient service” with advice that is helpful, honest, and reasonably priced.
Ready to grow your online presence with a partner who treats your business like their own backyard?
Created: January 17, 2018 Modified: May 27, 2026 by Mathew Callaghan